Comprehensive Community Revitalization: Strategies for Asset Building

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Moustafa Mourad and Howard Ways
Author Info

Abstract

Historically, efforts to revitalize communities have operated from a deficit perspective, that is, what are the deficiencies and needs of the neighborhood. Asset-building starts from the point of view of what currently exists within a neighborhood that is working. This approach believes that the "glass is half full," that even in the poorest of neighborhoods there exists a pool of assets (skills, resources, businesses and institutions) that can be better linked and maximized to create a more effective local economy.

Mobilizing Community Assets

Asset-building, as an approach to development, brings together the three disciplines of neighborhood planning, community organizing, and economic development, and attempts to mold them into a single methodology for community revitalization.

The first principle of an Asset-building strategy is to begin by identifying what already is present in a community, (residents' skills, neighborhood associations, and institutions), not what is absent or is problematic. An asset-based approach to development also implies a certain "internal" focus, as the strategy concentrates first on the agenda-building capacity of local participants. The asset-based approach is "relationship-driven", as one of its central challenges is the ability to build and rebuild the relationship among residents and institutions. This is not a new approach. Traditionally, neighborhood have always been "relationship driven". Neighbors have a long tradition of trading services and many churches volunteer their membership for affordable housing construction, and other community development activities.

A Capacity-Focused Approach to Development

Needs Assessment Model

  • Adheres to an imposed standard
  • Driven by "outside" agencies
  • Views residents as programs' "clients"
  • Continues the outflow of community resources
  • Asset-Building Model

  • Focuses on existing capacity
  • Relationship driven
  • Promotes self-sufficiency
  • Recycles resources within the community
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    It is important to note that the focus on existing assets in poor communities does not imply that they no longer need additional resources. Rather, the approach simply suggests that the likelihood of attracting resources increases dramatically when local communities are mobilized and invested in the revitalization process. The assets in a low-income community, while essential to a revitalization effort, are often not sufficient to address all issues. However, a mobilized community is in a better position to define the agenda for which implementation resources are to be used.

    Mapping Community Assets

    Three "Tiers" of Community Assets:

    What Assets to Map?

    The components of the neighborhood inventory generally fall in three broad categories, Individuals, associations, and institutions. These categories provide the framework within which assets-building can take place, more specifically:

    Mapping Individual Capacities

    Households of poor neighborhoods are rarely perceived of as "assets". Instead, they are often seen as recipients of social services and clients of programs. Consequently the bulk of the survey work done among inner-city residents tends to focus on their "needs", (as in countless "Needs Assessment" documents). In contrast, an asset-building approach to community development begins by focusing on the potential opportunities for development, not the deficiencies.

    Individual Capacity & The Development of Local Economy:

    The primary goal of an asset-building approach to neighborhood revitalization is to create a local economy where resources (monetary as well as social) are circulated within the local community, magnifying their impact and making economic growth possible. Neighborhood residents can assume many roles in the local economy:

    Four key aspects of individual capacities are:

    Surveys:

    Resident surveys are a good mechanism of collecting information on capacities, income and expenditure patterns. There are any number of ways of conducting surveys, among them:

    Mapping Neighborhood Associations

    An inventory of resident-controlled associations and organizations may include:

    Mapping Local Institutions

    Although "institutions" are largely controlled and "run" from outside the local community, they still represent appreciable assets that can be recaptured for and channeled towards community revitalization. Such institutions may include:

    Mapping the Neighborhood's "Physical" Resources:

    In addition to the three main categories of assets, a certain range of "physical" assets can be made available to neighborhood revitalization efforts. These may include:

    From Asset-Mapping To Asset-Builiding

    Mapping the capacities and skills of local households makes the articulation of an economic development strategy possible. Strategies may take many forms, such as:

    Different communities will develop different asset-building strategies. However, three essential questions are fundamental to the process:

    1. What organization will lead the "Asset-Building" process in the neighborhood?

    1. What is an appropriate nature for a participatory neighborhood-wide process revolving around asset-building?

    Generally, neighborhood revitalization efforts that have a broad base of support have a greater potential for implementation and long-term success. Therefore:

    1. How can the neighborhood community develop asset-building that will lead to leveraging and attracting "outside" resources?

     

    The Final Product: A Healthy Local Economy

    The key to revitalization is mobilizing whatever assets exist among residents and within the community. The end product of an asset building effort is a healthy local economy characterized by the re-circulation of money, high rate of employment among residents, ownership of local businesses by residents, patronization of local businesses by neighborhood households, and an active connected community.

    An Asset-Building "Tool Kit"

    Introduction:

    Capital is like topsoil. In the absence of fertile ground, little will grow. Where abundant topsoil exists, plants are resilient and varied. Capital has the same effect. In affluent communities, the availability of capital encourages new businesses and supports large and growing enterprises.

    Consumers have access to loans and credit cards at competitive rates, and branch offices of banks and savings and loans offer a full array of banking services. In contrast, in low-income communities, the absence of capital deters entrepreneurs and limits the expansion of existing neighborhood businesses. Consumers are forced to pay loan sharks and "check-cashers" exorbitant rates for personal loans and limited banking services. And, as these transactions are not recognized by credit rating agencies, consumers cannot build credit histories accepted by "traditional" credit sources.

    One method is to identify the capital that continuously flows through even the poorest communities and retain it in community-based institutions such as individual development account pools (IDAs) and community development financial institutions (CDFIs) like community development credit unions and community loan funds. These institutions can help to revitalize communities just as soil conservation tools revitalized farms in the aftermath of the dust-bowls of the 1930's, keeping acres of topsoil from blowing away overnight.

    Similarly, IDAs and CDFIs can keep thousands of dollars of capital from flowing out of low-income communities, aggregating and leveraging even small individual pools of capital, thereby providing resources to enrich the barren landscapes familiar to any inner-city resident.

    IDAs and CDFIs allow individuals and neighborhoods to accumulate capital, or build assets, at three levels: individual, community and regional.

    Sources Of Capital

    Taken together these tools allow neighborhoods to build assets in an integrated and comprehensive way, conserving the capital that passes through low-income communities and attracting additional external resources.

    Individual Development Accounts (IDAs)

    WHAT ARE IDAs?

    Most IDA programs include mandatory economic literacy courses, teaching participants skills in money management, budgeting and credit. While IDAs can be used for any population or purpose, IDAs are primarily an asset-building tool for the poor. As such, IDAs offer a vital supplement to federal policy that currently extends multiple incentives to affluent households to save or accumulate assets, including mortgage interest deductions, individual retirement accounts (IRAs) and 401(k) accounts.

    WHY ARE IDAs EFFECTIVE?

    Some IDA programs limit the use of IDA accounts to home purchase downpayments or another specific purpose; others allow withdrawals for either downpayments, tuition or business seed capital; but all programs are structured on the precept that IDA capital is a means to additional assets not an end in itself.

    HOW DO IDAs WORK?

    There are three phases to the operation of an IDA account: outreach and orientation; savings and training; and withdrawals.

    1. Outreach and Orientation. Prospective participants attend IDA marketing and outreach sessions at which IDA methodology and rationale are presented. Prospective participants apply for enrollment in the IDA program. After acceptance, program participants sign an IDA program contract outlining rights and responsibilities of participant and program administrator.

    2. Savings and Training: The second phase has two aspects which should occur simultaneously:

    3. Withdrawals. Program participants accumulate funds sufficient to meet immediate savings goals and submit withdrawal requests to the IDA program administrator. Program administrator approves requests and cuts checks directly to third party vendor.

    ROLE OF NONPROFIT COMMUNITY ORGANIZATIONS

    The nonprofit community-based organization has three primary roles in an IDA program:

    These roles may, and should in many instances, be taken on by more than one nonprofit organization; however, it is essential that community-based organizations take either a lead or a significant support role in each of these areas.

    I. DESIGN AND FEASIBILITY:

    In designing an IDA program and assessing its feasibility, the first task involves defining program objectives:

    Having defined these basic program parameters, three question in the feasibility analysis should be answered:

    If homeownership is the goal, what amount is required for downpayment and closing costs and for a sensible reserve (two months PITI, for instance).

    Other design issues include:

    II. TRAINING AND SUPPORT FOR PROGRAM PARTICIPANTS:

    III. PROGRAMMATIC OVERSIGHT AND TECHNICAL ASSISTANCE :

    RESOURCES FOR IDAs:

    The primary resource for IDAs is:

    The Corporation for Enterprise Development

    777 North Capitol Street, NE., Suite 410

    Washington, DC 20002

    Telephone: 202-408-9788

    Facsimile: 202-408-9793

    Community Development Credit Unions (CDCUs)

    In many, if not most, low income communities, community residents have few options when it come to banking services. Financial institutions in the neighborhood may consist of a "check casher" or a branch of a distant city-wide or large regional bank. Typically no institution exists that is responsive to community needs or that allows community dollars to re-circulate through the neighborhood as personal credit or business or mortgage loans. In fact, regional banks are much more likely to make loans to businesses or households in affluent neighborhoods from deposits obtained in a low-income area than they are to lend in that low income area. The Community Reinvestment Act (CRA) has redressed a portion this inequity. Obviously, substantial work remains.

    WHAT ARE CDCUs?

    It is important to recognize that, as regulated institutions, CDCUs are subject to many regulations, including annual examinations by the National Credit Union Administration.

     

    WHY ARE CDCUs EFFECTIVE?

    HOW CAN A NEIGHBORHOOD ORGANIZE A CDCU?

    HOW MUCH WILL IT COST?

    The actual organization process is not particularly complicated. Two immediate tasks are:

    Both can be accomplished by a well-organized steering committee with funds to cover the leafleting and mailing costs of a pledge campaign.

    Capitalization is another matter. While CDCUs do not have the initial capitalization requirements of community banks - $7 to $10 million- a CDCU may need to raise as much as $2 to $3 million in deposits in order to be self-sustaining. With a strong sponsor or initial grant support, a CDCU can accumulate this kind of deposit base over time, depending, of course, on its market.

    In an effort to reduce initial costs, some CDCUs rely on volunteer labor from their boards of directors and supervisory committees.

    HOW LONG WILL IT TAKE?

    A committed, well-organized steering committee can obtain a CDCU charter in anywhere from 9 to 18 months.

    WHAT PEOPLE AND SKILLS WILL IT REQUIRE?

    The more people the better. The organizing work will go far more quickly with a steering committee of 30, although 10 to 12 could also complete the job, as long as they had a cadre of enthusiastic volunteers for tasks like leafleting. The application itself will require presenting candidates for the following posts to the regulators:

    As with any organizing efforts, knowledge of the neighborhood or proposed constituents is essential. Organizers and pledge campaign workers should inspire the trust of potential credit union members.

    The most involved and technical part of the actual application is the business plan, which requires some budgeting and financial projection expertise. If the steering committee needs assistance with this part of the application, consultants are available, including the National Federation of Community Development Credit Unions, a nonprofit membership organization serving credit unions in low-income communities.

    WHAT ARE THE CHARTER REQUIREMENTS?

    There are three basic charter requirements:

    1. An appropriate common bond.
    2. Subscribers who are of "good character" and who represent the proposed membership.
    3. Economic advisability; i.e., the CDCU must be economically viable, and its management, services, lending policies and other organizational elements must adhere to the mission of the credit union system.

     

    RESOURCES FOR CDCUs:

    The primary resource for CDCUs is:

    National Federation of Community Development Credit Unions

    120 Wall Street, 10th Floor

    New York, New York 10005

    Telephone: 212-809-1850

    Facsimile: 212-809-3274

    A Cdcu Organizing Checklist

    (Adapted from the Organizing Credit Unions: A Manual published by the National Federation of Community Development Credit Unions)

    Phase I: Initial Organizing and Research:

    Phase II: Pledge Drive: membership and resources

    Membership:

     

    Resources:

    Phase III: The Application:

    Phase IV: Final Tasks:

    COMMUNITY DEVELOPMENT

    FINANCIAL INSTITUTIONS (CDFIs)

    WHAT ARE CDFIs?:

    WHY ARE CDFIs EFFECTIVE?

    RESOURCES FOR CDFIs:

    Micro-enterprise Funds:

    Association for Enterprise Opportunity

    70 East Lake Street, Suite 520

    Chicago, Illinois 60601

    Telephone: 312-357-0177

    Facsimile: 312-357-0180

    Community Development Venture Capital Funds:

    Community Development Venture Capital Alliance

    c/o Northeast Ventures

    700 Lonsdale Building

    Duluth, Minnesota 55082

    Telephone: 218-722-0861

    Facsimile: 218-725-6800

     

    Community Development Loan Funds:

    National Association of Community Development Loan Funds

    924 Cherry Street, 2nd Floor

    Philadelphia, Pennsylvania 19107

    Telephone: 215-923-4754

    Facsimile: 215-923-4755

    Community Development Credit Unions:

    National Federation of Community Development Credit Unions

    120 Wall Street, 10th Floor

    New York, New York 10005

    Telephone: 212-809-1850

    Facsimile: 212-809-3274


    Moustafa Mourad, Director of Planning
    Design and Development Division
    The Enterprise Foundation

    Howard Ways, Program Director,
    Planning, Design and Development Division
    The Enterprise Foundation

    To learn more about The Enterprise Foundation and its Asset-building initiative, log on our website at www.enterprisefoundation.org or call (410) 964-1230.